Connector · Marketer · Lifelong learner

Live a life
that lights you up.

I'm Alex Hyat: connector, marketer and lifelong learner. I help people and brands grow so they can live their best life.

Portrait of Alex Hyat

San Diego, California — where it all started

01My Story

From croissants
to luxury.

Alex boarding a ship, smiling on the gangway stairs

All aboard — the leap always looks steeper from the dock

I grew up in Encinitas, a small beach town in San Diego, with two parents who were executives running businesses. Work ethic wasn't a lesson in our house. It was the air we breathed.

At 8, I sold 100 croissants in a single day outside my parents' bakery. I was hooked.

From there, I sold HelloFresh on Wall Street in New York City in the snow, worked full-time to put myself through college, and built my career in marketing agencies. Then came my big leap: Growth Marketing Manager at Blade Air Mobility, where I helped generate $1M+ in revenue for their luxury helicopter Airport Pass.

And then, a few roles later, I lost my job.

Instead of waiting, I asked everyone I knew one question: "How can I add value?" I offered to work for free. Then I saw an opportunity, and one week later, I'd launched my own matchmaking service.

That moment taught me the truth behind everything I do: people value hard work, and when you deliver real results, opportunity follows.

Today, I work in partnerships, connecting people, brands and opportunities, and sharing what I learn so others can grow too.

02What I Believe
01

Value first.

Lead with what you can give, and the rest follows.

02

Energy is contagious.

Enthusiasm opens more doors than any pitch.

03

Grow in every category.

Health, wealth, mind, spirit and relationships all deserve your attention.

04By the Numbers

100

croissants sold in a day, at age 8

$1M+

in revenue generated at Blade Air Mobility

1 week

from job loss to launching my own business

4

continents explored, and counting

Type A, with spontaneity scheduled right into the calendarTraveled across Europe, Morocco, Iceland, Australia, New Zealand, Central America and the USSaw an opportunity and launched a matchmaking service in one weekObsessed with growth — yes, all the categories

Let's Connect

Let's make your next chapter your best one.

Whether you're building something, chasing a goal or just want to swap stories, I'd love to hear from you. Follow along or send me a message.